What is SEO


SEO is the method of getting a website to rank highly in the search engine results pages (SERPs). When a user types in a word or phrase into a search engine, a sophisticated algorithm returns all relevant web pages, ranked so that the most relevant results appear at the top of the first page of results. In the following guides, we have used Google as our search engine. There are many signals that search engines use to decide which pages should be ranked higher for a particular search query, including the content that appears on the page and the other sites that link to it.

Search Engine Optimisation (SEO) means optimising for all of these factors to help the site move up the rankings on search engines such as Google. On-page SEO is the practice of optimising individual web page’s content and HTML source code to rank higher and earn more relevant traffic in search engines. On-page SEO is often the foundation for ensuring that your pages are correctly marked for Google to understand more about your great content.

For example, in order to make a page appear in the search engine results page (SERPs) for when a user searches “Hosting in Uk” it would need to include that term on the on-page text. Google will use various signals to ensure that the page is relevant and appropriate to display for the search query.

Advantages of Improving Your SEO

Fundamentally the ultimate goal of SEO is to ensure that your website or page ranks at, or near, the top or SERPs, but that’s just the beginning. Some of the other added benefits of improved SEO are:

  1. Targeted Traffic
    According to Chitika, a search-based online advertising network suggests that 60% of all clicks come from the top 3 positions in SERP results. Keywords (Search Terms) should be relevant to your website to reduce visitors from clicking on your website and bouncing away.
  2. Brand Exposure  Gov Incorporated Companies
    Source: Incorporated Companies in the UK July to September 2017, Companies HouseWith an ever-increasing rate of smaller businesses being registered in the UK, one of the greatest aspects of these businesses is to have an online presence. For smaller businesses, it can often be difficult to compete online and at the level of larger financially backed companies.
  3. Low Advertising Cost
    Before we continue to dive deeper into the world of SEO, it’s important that you understand that organic search is based on unpaid, natural rankings determined by search engine algorithms, and as briefly mentioned can be optimised with various SEO practices. In contrast, paid search (PPC & Adwords) allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases this can be especially expensive for keywords of high interest and search volumes.

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