SEO is the method of getting a website to rank highly in the search engine results pages (SERPs). When a user types in a word or phrase into a search engine, a sophisticated algorithm returns all relevant web pages, ranked so that the most relevant results appear at the top of the first page of results. In the following guides, we have used Google as our search engine. There are many signals that search engines use to decide which pages should be ranked higher for a particular search query, including the content that appears on the page and the other sites that link to it.
Search Engine Optimisation (SEO) means optimising for all of these factors to help the site move up the rankings on search engines such as Google. On-page SEO is the practice of optimising individual web page’s content and HTML source code to rank higher and earn more relevant traffic in search engines. On-page SEO is often the foundation for ensuring that your pages are correctly marked for Google to understand more about your great content.
For example, in order to make a page appear in the search engine results page (SERPs) for when a user searches “Hosting in Uk” it would need to include that term on the on-page text. Google will use various signals to ensure that the page is relevant and appropriate to display for the search query.
Fundamentally the ultimate goal of SEO is to ensure that your website or page ranks at, or near, the top or SERPs, but that’s just the beginning. Some of the other added benefits of improved SEO are:
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